“ It’s for life “ Lee Jong Suk appeared as BOSS Global Brand Ambassador for Fall / Winter 2024.

“IT’S FOR LIFE”: BOSS UNVEILS ALL-STAR CAMPAIGN WITH GLOBALLY RENOWNED TALENTS IN CORPCORE-INSPIRED TAILORING

韓国の俳優イ・ジョンソクがBOSSグローバルアンバサダーに選ばれました。
イ・ジョンソクは、ロンドンで開催された “ It’s for life: BOSS “ オールスターキャンペーンにBOSSアンバサダーとして参加した。
内なる強さを通して自分の声を見つけ、自分の”上司 “ になることは、一つの仕事ではなく”一生の仕事”であるという意味を伝えています。

이종석이 앰버서더로 선정된 브랜드 보스(BOSS)
는 글로벌 의류 시장을 선도하는 프리미엄 기업인 휴고 보스(HUGO BOSS)의 핵심 브랜드로 전 세 계 패션 피플에게 사랑받는 브랜드이다.
이종석은 보스 앰버서더로서 런던에서 진행된 “ It’s for life:보스 (BOSS) “올스타 캠페인에 참여했다. 코프 코어(CorpCore)에서 영감을 받은
2024 가을 • 겨울 시즌의 올스타 캠페인은 내면의 힘으로 자신의 목소리를 찾고 스스로의 ‘보스’가 되 는 것이 한 번에 그치는 일이 아닌, ‘평생을 위한 일 (It’s for life)’이라는 의미를 전달한다. 이번 캠페인 에는 이종석과 영국의 축구 스타 데이비드 베컴 (David Beckham), 나이지리아 싱어송라이터 버 나 보이(Burna Boy), 브라질의 대표 슈퍼모델 지 젤 번천 (Gisele Btindchen), 전설적인 모델 나오,

DAVID BECKHAM MAKES HIS FIRST APPEARANCE AS PART OF HIS STRATEGIC PARTNERSHIP AND MULTI-YEAR COLLABORATION WITH BOSS.
An all-star cast featuring a list of new and iconic faces, together with some distinguished and familiar talents, brings to life this exciting new chapter of the BOSS story. Legendary British footballer and style icon David Beckham appears in his first campaign since the announcement of his strategic partnership and design collaboration with the brand. Alongside him, Nigerian singer-songwriter Burna Boy and South Korean actor Lee Jong-suk joined the cast alongside returning talent and iconic Brazilian supermodel Gisele Bündchen, legendary Naomi Campbell, who, this season, is also brand ambassador for BOSS Watches, Jewelry and Eyewear, and Italian tennis player Matteo Berrettini who returns as brand ambassador for licensed BOSS Watches, Jewelry and Eyewear. 

Ever since the launch of #BeYourOwnBOSS campaign, BOSS has championed the call for individuals to lead a self-determined life driven by style and confidence. For the upcoming Fall/Winter season, the brand shifts this message, taking it one step further, because having the power within to find your voice and be your own BOSS isn’t just a one-off commitment: It’s for life. 

“It’s great to be a part of this BOSS campaign for Fall/Winter 2024, marking an exciting start to my long-term ambassadorship with BOSS,” said David Beckham.