Cha Eun Woo tops individual male K-Pop idol brand value rankings for January, followed by G-Dragon

Cha Eun Woo tops individual male K-Pop idol brand value rankings for January, followed by G-Dragon, Jin, & more
ASTRO’s Cha Eun Woo, Big Bang’s G-Dragon, and BTS’s Jin were the top 3 individual male K-Pop idols in terms of brand value rankings for January 2025.
From December 18, 2024 through January 18, 2025, the Korea Brand Reputation Research Institute analyzed big data of 745 currently promoting male K-Pop idols in areas including consumer participation, media activity, communication, and community activity. Utilizing big data analysis to observe consumers’ online activities and patterns, brand reputation allows brands to measure consumer interest and engagement.
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